Like the rest of us, Mick Fleetwood goes to Costco. But unlike the rest of us, he has his own label to promote there--and it's not a record label.

Tell me lies, tell me sweet little lies. If only this were a lie. No, friends, the percussionist and founding member of classic-rock behemoth Fleetwood Mac has joined the ranks of other celebrities from Larry Bird to Lorraine Bracco to Fess Parker to create his own wine brand: Mick Fleetwood Private Cellar. Reisling rings like a bell through the night. Wait, no. It's Rhiannon, damn it. Rhiannon rings . . .

Rolling out the label in 2001, Fleetwood has just partnered with Costcos in the North Bay to sell his Chardonnay, Cabernet Sauvignon and Sauvignon Blanc, all from 2005, along with Petite Sirah and Merlot from 2004.

Die-hard Mac fans, don't despair. The good news is that the wine has gotten good reviews; in fact, the Wall Street Journal drily named it "Best Wine by a Living Musician." Fleetwood sources the grapes from various vineyards in California and Washington, and leaves the production and bottling up to already established wineries, like Lucas & Lewellen in Santa Barbara.

After selling some 19 million copies of Rumours (which, by the way, was partly recorded in Sausalito), Fleetwood is still riding that train, even after the career change. It's hard to stomach a publicity photo of him dressed in the Rumours cover outfit and photoshopped onto an image of a warmly lit underground wine cellar. If you don't love me now, you will never love me again. Poignant, but quite honestly, Mick, we can't commit yet.

Mick Fleetwood will be trapped at the following Costcos on the following days; Friday, March 23, at Costco, 1900 Santa Rosa Ave., Santa Rosa, 11am-2pm, 707.578.3775, then later that day at Costco, 5901 Redwood Drive, Rohnert Park, 3pm-6pm, 707.540.9110, and finally on Saturday, March 24, at Costco, 300 Vintage Way, Novato. 415.899.8539. All events free--if you're a member.

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