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The New Immodesty
Rejecting the politics of Janet Jackson's mammary
Photographs by Dina Scoppettone
ACCORDING TO the Old Testament, we can chalk fashion up to the apples and the snakes. Were it not for Eve's willingness to converse with the serpent, there would be no Gucci--and one feels sure that Eve must have foreseen the stiletto heel as she bit into that juicy foodstuff.
Since Adam and Eve's fortuitous eviction, however, humankind has debated just how much, where and to what effect a person should cover up. Any swath of skin, it seems, can be an erogenous zone, and what must be hidden from sight has changed according to the whims of history, climate and the piety of pundits. Fetishism, philosophers now tell us, is dead--victim of overexposure, mass production and the market's ability to commodify just about anything that is or isn't nailed down. Fetishists used to ascribe magical powers to inanimate objects; now, magic isn't good enough. We want convenience, and we want it cheap. Magic has given way to the mass market. Crowd logic rules.
Which perhaps explains the hullabaloo over Janet Jackson's intentional-or-not breast baring during this year's Super Bowl half-time concert. Never mind that the entire dance routine and song itself seemed to be celebrating some sort of rape fantasy (Justin Timberlake sang, "I'll get you naked by the end of this song," just before rending Jackson's costume, while backup dancers cavorted in pirate-themed fetish wear)--it was the breast itself that most offended the chattering classes.
In response, Hollywood tried to tell us that modesty was the new fetish, and that the less skin we showed the happier we'd be. Puh-lease: we recognize a foolish attempt at cat-walk trend-making when we see it. It's spring, after all. The weather is warm, summer looms and Silicon Valley is no place for the cardigan-sweater set.
Instead, come with us back to the garden, where fashion's whimsy is nature-inspired. There's one good thing about the valley's distance from Hollywood and its supposed distance from fashion: here, we're free to pick whatever fruit we want to.
Traci Vogel
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